COMCAST ADDS SOUTH ASIAN CHANNELS IN ATLANTA
STAR India PLUS, SET ASIA and Zee TV now available in
Johns Creek, Milton, and Roswell, GA
NORCROSS, GA – (May 14, 2009) – Comcast, the nation’s leading
provider of entertainment, information and communications today
announced the addition of three top South Asian networks to its
programming lineup in the Atlanta area. The networks will be
available in the greater Atlanta Metro market, but will
initially launch in Alpharetta, Milton, Johns Creek, and
Roswell. It will be available on a roll out basis throughout the
Comcast’s footprint as the company migrates to an all digital
lineup throughout 2010.
Comcast customers with a digital set-top box can now add any of
these channels on an a la carte or package basis via monthly
STAR India PLUS: As India’s number one Hindi cable channel, STAR
India PLUS regularly features many of the top programs in the
country week in and week out. Programming includes popular drama
series, top Bollywood movies, variety shows, game shows and
entertainment events. Available on Channel 396. Individual
monthly subscription price of $11.99 per month.
SET Asia: Sony Entertainment Television (SET Asia) features a
distinctive blend of entertainment programs from India,
Pakistan, the UK and the US. Programming includes soap operas,
dramas, sitcoms, concerts, game shows, reality shows, talk shows
and Bollywood movies. Available on Channel 395. Individual
monthly subscription of $14.99 per month.
Zee TV: Zee TV features programming in Hindi, Punjabi and
Gujarati from India and the United States. Programming includes
the latest blockbusters, daily news, popular soaps, cooking and
health shows, game shows, religious shows, cricket and more.
Available on Channel 394. Individual monthly subscription of
$14.99 per month.
In addition to the individual monthly subscriptions, each of
these South Asian networks can be packaged together for $24.99
per month for two channels and $29.99 per month for all three
channels. For the best value, customers are encouraged to
subscribe to the Desi 3-Pack, offering a savings of $11.98 per
month off the individual subscription costs.
Comcast plans to add these channels to communities throughout
its Georgia service area in the months to come. Customers will
be notified as the channels are available in their area.
“We are constantly evaluating our channel lineup to ensure we
provide our customers with high-quality programming that best
meets the diverse interests of our customers,” said Larry
Schweber, Vice President of Marketing for Comcast’s Atlanta
Region. The improvements we’re making better reflect the Greater
Atlanta community and we’re excited to offer these to our
Comcast also offers Bollywood Hits On Demand throughout the
Greater Atlanta Area to all its subscribers with a digital box,
via monthly subscription. Bollywood Hits On Demand offers 24/7
access to Bollywood, including exclusive premieres before DVD
release, classics and all-time favorites. New titles are
available each week with up to 25 movies and 50 music videos
each month. Bollywood Hits On Demand is sold individually for
$12.99 per month or available at a special discounted price of
$9.99 per month for subscribers of STAR India PLUS, SET Asia or
Zee TV. To access Bollywood Hits On Demand, Comcast customers
can go to Channel 1 On Demand > Premium Channels > Bollywood.
For more information about Comcast’s international programming,
call 404-COMCAST (404-266-2278) or visit
About Comcast Corporation
Comcast Corporation (www.comcast.com) is the nation's leading
provider of entertainment, information and communication
products and services. With 24.2 million cable customers, 14.9
million high-speed Internet customers, and 6.5 million Comcast
Digital Voice customers, Comcast is principally involved in the
development, management and operation of cable systems and in
the delivery of programming content.
Comcast's content networks and investments include E!
Entertainment Television, Style Network, Golf Channel, VERSUS,
G4, PBS KIDS Sprout, TV One, ten sports networks operated by
Comcast Sports Group and Comcast Interactive Media, which
develops and operates Comcast's Internet businesses, including
Comcast.net (www.comcast.net) . Comcast also has a majority
ownership in Comcast-Spectacor, whose major holdings include the
Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA
basketball team and two large multipurpose arenas in